The earliest impression we had of the F-12 Berlinetta driver experience was that everything you associate with the Ferrari brand ended outside of the driver displays. The displays themselves seemed more at home in a down-market hot hatchback. To add to this, the architecture of the displays - there were two displays with two sets of controls which looked similar but operated differently - would confound even expert users' mental models of the UI especially when trying to find or operate lesser-used features.

From the page-by-page photo documentation of the UI, the videos, and the test data collected, I recreated the architecture of the UI (above). Through a combination of expert review and cognitive walkthrough, a 100 page detailed report was created with UI pros and cons annotated, and changes recommended.

In our presentation to Ferrari, I proposed a few new concepts for the F12 cockpit, with the constraint of trying to keep engineering changes (particularly vehicle structure) to a minimum. Shown above is one of the concepts, involving a single rectangular LCD that would fit into the current console.

In addition to the LCD, the concept suggested the rationalization of physical controls used for interacting with the screen.

New UI features, such as a de-clutter mode for track use, were also proposed.

The design effort aimed to bring the Ferrari brand into the digital aspects of the car - the UI would have the sort of features and branding to be able to evoke the sort of emotions typically experienced by the operator when operating a Ferrari vehicle.