Front End Redesign for Flying Car (2020-21)

On the 3rd generation of Terrafugia's Transition flying car, a need arose to redesign the nose to include a more suitable air intake. The existing intake was supplying insufficient amounts of air to cool the radiators for engine oil and coolant. This project consists of the industrial design effort that I led resulting in a new nose design for the Transition flying car. 

In the past, industrial design approaches for the Transition involved trying to add aggressive styling and surface elements to the existing shape. The Transition is an awkwardly shaped vehicle, whatever way you look at it, and the addition of aggressive design elements neither fit in well with the rest of the vehicle nor did it improve the aesthetic. My proposal, accepted by the company leadership, was 'to embrace the goof' - we cannot change the shape of the vehicle (often described as goofy) without incurring prohibitive costs, but we can embrace its quirks. As a result, styling approaches that accentuate the goofy anthropomorphism of the 'face' of the vehicle were adopted. 

The turnaround time for the Industrial Design effort was approximately four weeks.